Why Content Fitness Should be the Gold Standard 

When companies talk about creating content, we hear a lot about content quality. The problem is that quality alone doesn’t guarantee high-performing content.

So what contributes to better performance? Content Fitness. Fit content extends beyond quality to reflect standards for tone, emotion, inclusivity, clarity, and topic relevance. Giving your content the best chance of having the greatest impact. 

In this webinar, we’ll show you:

• Why there’s more to content than quality 
• How Content Fitness offers deeper insights about your content’s success
• The components of Content Fitness and how they impact content performance