Guide
The Definitive Guide to Content Analytics
Understanding the Data That Matters Most for Successful Marketing
Content is one of the best business assets at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue.
But creating impactful content requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics.
This eBook helps you understand the data that matters most for content success. We’ll show you:
- Four types of content metrics you should understand
- Which metrics provide the most valuable insights and which are deceiving
- How technology can help you understand why content performs the way it does