PLAYBOOK
The Enterprise Content Governance Playbook
It’s time to create impactful content that performs
In this playbook, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. We’ll show you:
- The four-step content governance framework
- Governance use cases for technical documentation, marketing, support, translation, and inclusive language
- A method to drive change and measure success of your content governance initiative — including a KPI checklist