The Definitive Guide to Content Analytics

Understanding the Data That Matters Most for Successful Marketing

Content can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue. But creating impactful content requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics.

This guide helps you understand the data that matters most for content success. 

We’ll show you:

  • What the four types of content metrics you should understand
  • Which metrics provide the most valuable insights and which are deceiving
  • How the newest Acrolinx capability can help you understand why content performs the way it does

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