Terminology is at the core of great content. When used consistently, it helps you communicate precisely and efficiently, which is key to your brand communication. It also makes your content accurate.
But it’s important to have a sound process in place to manage your terminology. Join us and learn how to:
Make sure all stakeholders have input into your terminology set
Set a process for consent and approval of your terms
Use automation to help organize and manage your terminology over time
![]() Michael Klemme |
![]() Klaus Fleischmann |