ON-DEMAND WEBINAR
Increase Customer Love and Conversion with an Improved Content Strategy
Every website, product, and application must consider the experience customers have when interacting over all touchpoints. Slapping your old content into a new website feels incomplete. And not having an aligned user experience throughout a customer lifecycle reduces conversions, impedes adoption, and increases churn.
So, Kim Melton, Content Strategy Lead at Rightpoint, and Chris Carroll, Director of Product Marketing at Acrolinx have come together for a new webinar where they will help you address some of these challenges. On this session, they’ll cover:
- Leverage content strategy to govern launch workflows
- Execute a content and microcopy audit
- Increase customer engagement, conversion, and retention