Having a defined content strategy, clear content governance and maximizing content impact is vital for any organization to be successful. 

Join Felix Hahn, Enterprise Account Director, Acrolinx and Lisa Dirscherl, Consultant Customer Experience Strategies, MHP who will be discussing the strategies behind content maturity and how it can help your business, including:

  • The importance of combining efficient content management with impactful content.
  • How the Content Impact Maturity Model assesses your strategy, people, processes, and data.
  • The different criteria the Content Impact Maturity Model measures to rate the effectiveness of your content.
  • How the Content Cube and the Content City make it easy to see where changes need to be made.



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